So you know my bent, if you want to jump in to the search engine optimization game, DO IT! It’s cool. There is tons going on every day in SEO that makes for great conversation and debate – and there is money to be made too. However, you need to not make the big mistake I see many doing all the time. They assume that SEO is easy. They really underestimate how competitive the landscape is in the search engine optimization world. For this reason I am a huge fan of the SEO reseller strategy. Outsource SEO to someone that specializes. When you are first starting out – you need to focus on sales. Sales (and marketing), but mostly sales, is where your day needs to begin and end. As you acquire customers, the focus can shift to delivery- but at first you need to sell – or your little company will not go too far.
So to keep from becoming to tied up in the delivery, a high quality SEO reseller program can be exactly what you need. You can outsource SEO to another organization that does only this all day. The outsourced SEO firm will have economy of scale. When you outsource SEO to them, that’s all they will focus on. That’s there sole mission – while yours is to sell search engine optimization services out in the marketplace. You can always come back around and decide to bring SEO delivery back in-house. If you don’t sell, the only decision will be where to send your resume
I know that many people would like to have a little online business on the side. I mean, it’s sexy. The idea of having an Internet business as part of your portfolio of business interests is certainly cool. But there are many not-so-fun facts about getting into the online space that you must consider as you wade into these waters. First, the barriers to entry are so amazingly low, you need to face this fact. Sure, sure – You say. I understand. But really? Do you? This means people in poor countries can sit at a computer for 14 hours and do things you could not possible justify. Watch that. Respect it.
I advocate the SEO business as a great place to start. But only in a specific way. I think the SEO reseller model is really cool for beginners. There is such low risk and your time-to-market is really fast. This is all good. Becoming a reseller for someone else is not hard. They will give you all the tools to sell their SEO and get you started. This will give you a taste of what it’s like out there. See what the SEO reseller competition is really like before you sink any BIG BUCKS into this crazy dream of yours.
Trying to sell your companies goods can be challenging in this difficult economy. Making a quality product is only half battle, after production you have to get to the product to customers. This can be the most challenging aspect of a business, and sometimes the most frustrating. All the hard work and ingenuity of creating a product that will wither and die on the shelves can be very frustrating. This is why so many individuals value marketing and services marketers can provide. The bad economy rewards those who can aggressively get their products to the customer, as well as those who are diversified in their products. Utilizing the service of a white label SEO, your company can join those ranks. Many companies in the industry are utilizing the services of a white label SEO.
White label SEO is when a marketing company provides white label SEO services to one company and allows that company to package the SEO services as if it were done by them. For example, company A offers white label SEO services to company B. Company B then takes those white label seo services and packages them as their own SEO services to its customers. From the viewpoint of the customer, its company B that is providing the SEO services, the customer is totally unaware of company A and the white label SEO services. This allows company B to provide more services to its customers, thus driving more customers to their company. White label SEO services will help your company grow.
By utilizing white label SEO services and packaging those SEO services for your own customers, you can diversify your offerings to your customers. Customers are more likely to pay for the services of a company that has more options for its customers than companies who do not. This is why companies that utilize white label SEO services of other companies can get ahead.
Look, not all SEO reseller programs were created equally. There are going to be some that fit really well and other that are just not a good fit for your business. The issue is really not finding the “perfect” program as much as it is finding a program you can resell that will go the distance with your business. So what does that really mean? Let’s break it down.
Reselling SEO for someone else is really a partnership. You and another organization are joining together for a common cause: To make money together. You both want to gain SEO customers. But you have decided that one group will sell while the other group will deliver. This has a logic to it. Each organization can specialize in what they are good at and not try to do things they are not particularly great at. So if you are good at sales or already have IT customers, you are probably ready to check out an SEO reseller program. The reason is that reselling SEO is much easier than trying to build a solid SEO product yourself. With so much of SEO being off-site these days to rank, it is a very competitive space.
So what defines an SEO reseller strategy you can work with? First, be comfortable with the search engine optimization tactics they use. Learn about them. Get to know how they function and where there rankings really come from. Be comfortable. Second, you need a good working relationship with the reseller. You will be in business together. This means that things will go wrong from time-to-time. That’s okay. With a good working relationship, you can adjust and fix things. With a bad relationship, you don’t get your work done.