Archive for August, 2010

SEO resellers are they right for you?

So you’re looking for an online business to start. You’ve looked at various different business options and you’ve decided that an SEO, or search engine optimization, business fits what you’re looking for. You’re all set and ready to go. the problem? For whatever reason you don’t feel capable of handling the business all on your own. Maybe the business is a bit beyond your skill set or maybe you don’t feel you can compete in what can at times be a crowded marketplace. If this sounds like you then an SEO reseller program could be your solution.

An SEO reseller program in a simple definition is a middleman. While there are any number of business adages that talk about cutting out the middleman this is one example where that is the last thing you should do! Think of it like this. Traditional large SEO firms have large scale operations, they think large scale and they operate large scale, that means that sometimes there are smaller clients who might get over looked. On the other side there are numerous businesses, who for any number of reasons, would like SEO services but are not linking up with the big players. This is where you and your SEO reseller program enter the picture.

What your SEO reseller program does is connect the dots. You sell the services of a large SEO firm to businesses. In turn the businesses get the SEO results they need, the SEO firm gets a new client, and you get what is essentially a finder’s fee. An SEO reseller program is a great opportunity for someone who is new to the SEO game to get involved without having to worry about competing with large established companies.

So if you’re looking for an online business opportunity give an SEO reseller program a look.

Search engine optimization and how companies are now beginning to resell seo services

Search engine marketing is fast becoming a popular and lucrative marketing strategy for websites and internet businesses. Many traditional search engine marketing services companies are deciding to offer resell seo services to their clients to expand their customer base as well. A simple internet search will land hundreds of companies that offer these services.

Search engine marketing, while sounding complicated, is actually quite simple. Search engine marketing works by increasing the web visibility of a particular website or companies website on various search engine websites. How is this goal achieved you might wonder? One method is search engine optimization.

There are two different forms of search engine optimization, they are black hat search engine optimization and white hat search engine optimization. White hat search engine optimization is ethical search engine optimization. White hat search engine optimization techniques are simply normal effective and efficient page listings. Black hat search engine optimization techniques are unethical techniques like creating text that are the same color as the background page rendering the text impossible to read. Another black hat search engine optimization technique is returning a different website if the website is requested by a human person versus a search engine. Black hat search engine optimization techniques tend to rely on deception to achieve their goals.

There are many ethical white hat search engine optimization companies that also employ another technique, and that is to resell SEO services. Many search engine optimization companies are jumping on the resell seo bandwagon as it offers effective ways to expand the customer base as well as please current customers. This may sound like Greek to you but it is simple. Company A provides search engine optimization services to its clientele. Company A chooses to resell seo services to company B. Company B will then take those resell seo services and label them as their own work and offer the resell seo services to their current and future customers. This concept of resell seo services has become very popular, the internet is awash with companies that offer this service. Finding a company that can truly back its promise of high quality resell seo content is the now challenge however, as there are many companies whose quality is meager. Do not worry however, there are many high quality companies that still deliver a polished product.

Importance of Credibility in Reselling SEO

Since the wave of the future, if not the present, is online business, then reselling SEO is easier these days than two to three years ago. The process of reselling SEO is relatively easy. The operative word is relative because it is easy for those who know how to go about it not so easy for those who are less knowledgeable about these simple basic facts about reselling SEO. So, here are the most useful tips on reselling SEO.

The most important thing in reselling SEO is credibility. Credibility here is the credibility of the site reselling SEO. Credibility also means credibility of the SEO service company. In the first, the credibility of the site reselling SEO mean that the website should be a legitimate business and should look quite professional to the typical visitor. Logically, who would buy anything from a shabby store or shabby online store? In line with this, if the website reselling SEO is already an established business, then there is great potential to tap on its already existing customers or even its potential customers. Reselling SEO would simply be just an additional service offered by the site. Moreover, it will be perceived as sort of expansion of the website, which of course is a good thing for any business.

In the second, the credibility of the SEO service company means that before one should start reselling SEO he should first make sure that the SEO service company is a good company and can deliver what it promises to the clients. This is very important because one can easily resell SEO but to make it a lucrative part of his business the SEO service, which in this case is the product, must be good enough to establish long term relationship with the clients. Also, if the SEO company is a good company, then reselling SEO would be literally easy but if not, then the reseller would end up with constant coordinating with the SEO company in behalf of his clients. In other words, if the SEO company is not one of the best there is, then the reseller would have to spend so much time and effort managing the accounts. In this case, instead of the SEO services complementing the already existing business of the reseller, the reseller would then have to manage another business, and a problematic one at that.

So when it comes to reselling SEO, nothing is more valuable than Credibility.

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August 2010
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