Search engine optimization and how companies are now beginning to resell seo services

Search engine marketing is fast becoming a popular and lucrative marketing strategy for websites and internet businesses. Many traditional search engine marketing services companies are deciding to offer resell seo services to their clients to expand their customer base as well. A simple internet search will land hundreds of companies that offer these services.

Search engine marketing, while sounding complicated, is actually quite simple. Search engine marketing works by increasing the web visibility of a particular website or companies website on various search engine websites. How is this goal achieved you might wonder? One method is search engine optimization.

There are two different forms of search engine optimization, they are black hat search engine optimization and white hat search engine optimization. White hat search engine optimization is ethical search engine optimization. White hat search engine optimization techniques are simply normal effective and efficient page listings. Black hat search engine optimization techniques are unethical techniques like creating text that are the same color as the background page rendering the text impossible to read. Another black hat search engine optimization technique is returning a different website if the website is requested by a human person versus a search engine. Black hat search engine optimization techniques tend to rely on deception to achieve their goals.

There are many ethical white hat search engine optimization companies that also employ another technique, and that is to resell SEO services. Many search engine optimization companies are jumping on the resell seo bandwagon as it offers effective ways to expand the customer base as well as please current customers. This may sound like Greek to you but it is simple. Company A provides search engine optimization services to its clientele. Company A chooses to resell seo services to company B. Company B will then take those resell seo services and label them as their own work and offer the resell seo services to their current and future customers. This concept of resell seo services has become very popular, the internet is awash with companies that offer this service. Finding a company that can truly back its promise of high quality resell seo content is the now challenge however, as there are many companies whose quality is meager. Do not worry however, there are many high quality companies that still deliver a polished product.

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August 2010
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