Archive for March 17, 2011

How to Responsibly Choose An SEO Reseller

If you have found that marketing your business online is drawing too much attention away from the primary day to day operations of your enterprise, you might want to consider outsourcing these online marketing duties to a professional SEO reseller. However, not every SEO reseller is equally well skilled in their chosen profession, so it helps to know a bit about what to look for in such a company or individual before casting your lot with them. First, check to see how well any SEO reseller candidates that you are considering rank in various popular search engines for common SEO industry terms. Remember, if an SEO reseller cannot promote their own sites effectively, the odds are not great that they will be able to fare better with yours. On a similar note, once you have verified that an SEO reseller candidate can indeed promote their own sites adequately online, ask them for the numbers that prove their successes with past clients. Be extremely wary if an SEO reseller refuses this request or dodges the question, as this can be a major red flag.

When you are convinced that your SEO reseller candidate is well versed in the particulars of boosting search engine rankings for themselves and others, ask what they can do for you that their competitors cannot. Look for creative but ethical ways to target and retain your primary demographic, and see if any other SEO reseller candidates on your list can offer similar services. Go with the SEO reseller that gives you the best value for your dollar, which usually translates into an outfit that has an excellent chance of bringing your business to the next level with innovative new methods. Choose wisely, and your bottom line should grow considerably as a result!

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March 2011
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