For those who are currently reselling SEO, finding the right market for your product can be just as difficult as getting the best product itself. You want to know that the demographic that you are investing in will give you the returns that you are looking for. You may even be able to pick up on demographics which are not currently being capitalized on by other resellers, which means that you could get a head start on the competition. Reselling SEO is about finding opportunity and seizing it when the time is right, so use some of the research that SEO firms have put into demographic studies and you should get solid results.
SEO firms have already done a lot of the marketing work you need to start reselling SEO, which is what makes them valuable partners in your business. Your clients and customers will want to know what is going to be an effective use of their money and their time, which is what SEO firms should know. Quality SEO firms make reselling SEO easy because they have done a lot of the legwork as far as the SEO end of the equation goes. Your job as a reseller should mostly focus on dealing with your customers, communicating what it is they are looking for to your SEO producers, and making sure that the flow of production goes smoothly. With a SEO firm that has a firm handle on the market, you should be able to make the entire process of reselling SEO that much smoother.
If you want to know more about what it takes to get into reselling SEO, then you only need to look at how most other forms of marketing work. Marketing firms do not usually just jump into a new advertising campaign without knowing, at the very least, who they are targeting. Likewise, your job in reselling SEO will be getting the right product out toward the right people. SEO firms that know more about how to find who those people are, and what the most effective ways to optimize content will be, should prove to be the most profitable partners in the business. Reselling SEO with a good production firm at your side cuts a lot of the stress out of the job, and makes the content that you give to your clients look that much more polished and ultimately more profitable for everyone.