Archive for September, 2011

Reselling SEO That Matters

For those who are currently reselling SEO, finding the right market for your product can be just as difficult as getting the best product itself. You want to know that the demographic that you are investing in will give you the returns that you are looking for. You may even be able to pick up on demographics which are not currently being capitalized on by other resellers, which means that you could get a head start on the competition. Reselling SEO is about finding opportunity and seizing it when the time is right, so use some of the research that SEO firms have put into demographic studies and you should get solid results.

SEO firms have already done a lot of the marketing work you need to start reselling SEO, which is what makes them valuable partners in your business. Your clients and customers will want to know what is going to be an effective use of their money and their time, which is what SEO firms should know. Quality SEO firms make reselling SEO easy because they have done a lot of the legwork as far as the SEO end of the equation goes. Your job as a reseller should mostly focus on dealing with your customers, communicating what it is they are looking for to your SEO producers, and making sure that the flow of production goes smoothly. With a SEO firm that has a firm handle on the market, you should be able to make the entire process of reselling SEO that much smoother.

If you want to know more about what it takes to get into reselling SEO, then you only need to look at how most other forms of marketing work. Marketing firms do not usually just jump into a new advertising campaign without knowing, at the very least, who they are targeting. Likewise, your job in reselling SEO will be getting the right product out toward the right people. SEO firms that know more about how to find who those people are, and what the most effective ways to optimize content will be, should prove to be the most profitable partners in the business. Reselling SEO with a good production firm at your side cuts a lot of the stress out of the job, and makes the content that you give to your clients look that much more polished and ultimately more profitable for everyone.

Basic White Label SEO Tactics

When it comes to the concept of white label SEO, many people are initially intimidated by what sounds to the untrained ear like incomprehensible industry jargon. However, the concepts behind white label SEO, often called private label SEO, are really very simple. In short, white label SEO essentially refers to any and all ethical and transparent methods of website promotion that are viewed as acceptable worldwide. Essentially, anything that completely steers clear of the black hat practices of deception, spam, et cetera is almost certainly a tactic that is fully white label SEO compliant. However, if you are ever in doubt as to whether or not an idea you might have is acceptable to the white label SEO world, always do your research before deploying your plans. Straying from the white label SEO path can and will destroy your online reputation and those of your clients forever.

To illustrate some of the basic white label SEO tactics, one should first start with the concept of keyword optimization. This simply involves looking for the most relevant descriptive terms of your website, and peppering your copy with these terms wherever applicable. Be sure to add these keywords to your source code as well, and then move on to the next basic white label SEO tactic on the list. The next step toward getting recognized online is to submit your website listing to as many search engines as possible, which can be done en masse via many different online services for a nominal fee.

At this point, go ahead and set up social media accounts for your website in order to engage potential and existing customers in new ideas and a general feedback loop. This is another basic white label SEO tactic, and is one that has driven many different sites far indeed with their marketing endeavors. Start with a good foundation, and white label SEO should be able to bring you good fortune, as well!

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September 2011
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