Archive for December, 2011

Choosing an SEO Reseller Wisely

If you are looking for an SEO reseller who can effectively provide online marketing help to your company, there are many professionals sporting this title out there today. However, as with any industry, not every SEO reseller out there is necessarily a powerhouse in their chosen profession. With that being the case, it pays to know exactly what you need to look for ahead of time in order to ensure that your SEO reseller of choice is likely to be a good bet!

First, set some concrete goals for yourself. Ask yourself what your current profits are today, as well as what your website rank and other online popularity statistics look like right now. Once you have these numbers in hand, ask yourself where you would like your SEO reseller of choice to help you bring those figures up to after a given period of time. Determine how much this increase in profits and popularity would be worth to you, and then start looking for a specific SEO reseller who meets your needs.

At this juncture, search for commonly used SEO related keywords across several popular search engines. Make a list of the most common SEO resellers that you see in the first page of results, and narrow down your list from there. Look for customer testimonials from specific clients of each SEO reseller on your list, and see what their own industry popularity looks like on the web today. Make a list of the most successful clients that each SEO reseller can boast, and decide which of these resellers seem to have the best track record overall. Compare and contrast the various plans that each SEO reseller on your list thus far might have to offer you, and choose the most cost effective option available.

White Label SEO and You

When it comes to choosing white label SEO providers, you might be wondering exactly what this term means in the first place. To begin, white label SEO, which is often termed private label SEO, simply applies to any tactics that conform to legal and ethical standards in place today. These white label SEO standards are universal and international, so whatever works well for one search engine or social media service should work well for the next.

With that in mind, it is generally not very hard to ensure white label SEO compliance. Simply eschew any methodology that hinges on spam, fraud, or deception in order to get ahead, and you will likely be in great standing when it comes to this matter. The consequences for ignoring white label SEO standards in general and using black hat methods and tactics to get ahead can bring terrible and permanent consequences for your online reputation. Search engines and social media outlets alike will blacklist your sites permanently from their pages if you are caught straying from accepted white label SEO methodologies, so it is best to never take this risk in the first place!

Some examples of white label SEO tactics include keyword optimization, which is the practice of finding the best relevant keywords and phrases for your particular site, using these terms as often as possible in your web copy, and tagging these terms accordingly in your source code as well. Once this is done, another white label SEO effort that is considered de rigeur would be to submit your website listing to as many search engines as possible using the aforementioned terms.

Once this has been done, a good chunk of white label SEO plans hinge on targeting your preferred demographics via social media sites and search engine advertising. Look into the best ways to go about both of these activities, and you should be good to go!

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December 2011
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