Archive for January 16, 2012

Reselling SEO From Scratch

From the outside, reselling SEO may seem like a complex venture. There are connections that you need to make, and certain levels of technical expertise that you would need to have, or so it would seem. In reality you do need connections, but your amount of competence with the actual technical side of the SEO is not as important as your ability to understand and develop marketing strategies and a sense of salesmanship. Reselling SEO is more about the “selling” part of the equation than the SEO itself, although you should still have an understanding of what SEO is and how it can be made better. You can usually leave the technical aspects to the actual writers, editors, and programmers who put the product together at the firm you are purchasing your content from.

Reselling SEO puts you in the role of the distributor. You name the price, you find the clients, and you give them what they are looking for. The SEO firm that you are looking for will supply you with the product, and it is really their job to make sure that the SEO content has the right keywords, relevant link networking, and overall optimization that will make the content effective. With the right firm on your side, you will only need to focus on reselling SEO itself. Knowing how and where to do that is, itself, enough of a challenge, but with the right business sense you should be able to determine what to do and how to do it within a relatively short period of time. Reselling SEO is not unlike reselling other types of products; you make a connection with a customer, you give them a steady supply of the product, and you listen to and answer any comments or questions that they may have for you.

If you are just getting started then reselling SEO may seem like a big challenge. The hardest parts will be finding the right firm to give you the supply, and then the right people to buy them from you. Once you have these two factors in place, the rest should flow quite naturally. Reselling SEO with these connections in place will make the entire process of growing as a business that much easier, and it could help you to expand into reselling SEO to a much broader and more profitable client base.

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January 2012
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