When Should A SEO Reseller Consider A New Partner For Content?

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As a SEO reseller it is important that you review the facts of a program that you may already be involved in. Is the program helping you to meet the needs of your clients, or do you often find yourself needing to work with outside sources to fulfill an obligation? Does the content and the services supporting it actually perform up to your expectations, or the expectations of your client? These are questions a SEO reseller may have to ask himself or herself at some point during a career, because it may help to understand how and where your current program is failing you.

It is never too late to change courses for a SEO reseller that is looking for the right content provider, but first you need to examine what you need and why you are not getting it. For example, is the content that a current SEO firm provides to you written well? If the content is barely legible, then you may have a problem on your hands, as it needs to be just as friendly to human readers as it does to internet search engine algorithms. If a SEO reseller only needed to rely on gaming a machine into recognizing certain results, then there would be no need for well written, legible, and often informative content, but the truth of the matter is that more expensive SEO is often vastly more well written for a good reason. It performs better, it blends more seamlessly into websites, social media, and blogs, and it simply makes for better marketing. A SEO reseller that is not getting the level of quality that he or she is after in terms of content could be missing out on a lot of different marketing opportunities and benefits. As a SEO reseller you should always be looking for ways to improve the content and how it will be received.

Content legibility is just one example of where a SEO reseller may not be getting everything that he or she needs from a partnered SEO firm. Other examples could be how the actual SEO itself is implemented, the support system of backlinks and whether or not it is properly in place, and even how a SEO firm communicates with a SEO reseller on the needs of a client. If you are not happy with what you have now, there are SEO firms that can help.

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August 2012
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