Three Out Of Every Four Web Users Refuse To Go Past The First Page Of Results, Meaning Search Engine Rankings Are Very Important


Google is known for being a quirky business. They even used Lego bricks to create storage compartments for their hard drives during the early days of the PageRank algorithm. Today, that algorithm is responsible for Google rankings, or an internet marketing metric that speaks to the success of search engine optimization at a company that trusts Seo reporting to tell them how successful their business model is. A successful business manager will be aware that between 70 percent and 80 percent of all users on the web do not pay attention to paid or sponsored results these days, preferring to only follow organic results when they run a search on the web for a new product, service or other personal interest.

There were about 70 million users shopping by mobile device including a smart phone or a tablet during 2012, with 65 percent of mobile web users purchasing services and goods through their mobile device. This is why expansion into the mobile browsing market needs to be a top priority for any company that relies on web sales. Your search engine rankings will improve when you are able to provide excellent mobile browsing experiences. As your search engine rankings climb, so will your sales. Being able to manage mobile browsing is not a task for everyone. This is why it is usually important for business managers to find a professional that will make managing web browsing via mobile devices much easier.

The cost of boosting your search engine rankings is worth any money spent; however, it is not so much of a cost as it is an investment. By putting money toward your search engine rankings today, the returns that you will see over time could be astronomical. Several upstart organizations were able to thrive early in their business cycles, meaning that they spent as little as just a few months of time where their debt outweighed their profits, based on the use of excellent web strategies. Web strategies involving search engine rankings can be complex if you are new to search engine optimization and reporting tools. This is why search engine rankings professionals should be contacted to improve your organizational position. Your organizational position refers both to how well you attract sales, as well as how you relate to your competitors and what the public perception of your business looks like as you grow your organization throughout several years of profits or losses.

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January 2013
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