Three quarters of internet users who browse search engines for queries do not scroll past the first page of search engine results. What does that mean for companies that want to break into a new industry, or promote a new brand? It means that you need to have strong efforts right out of the gate, or you could get overwhelmed by the sheer amount of competition that is available online. Google rankings can be improved through the right internet marketing efforts, but SEO reporting should be a fundamental part of any tool kit.
Because between 70 and 80 percent of internet search engine users routinely ignore advertised links, sponsored results, and more, organic links are seen as being far more effective in terms of generating leads and returns. SEO reporting can help you to shape a more organic, effective internet marketing campaign that you or your clients are going to appreciate. Search engine rankings are determined by the amount of individuals who click on a link, along with criteria that search engines use to measure quality, accessibility, relevance, and more. 92 percent of adults who go online will perform at least one search on any given day, so SEO reporting can tell you more about how to reach this substantial amount of users. Search engines rely on different qualities of a website to determine whether or not it will be on the first page, and originality is definitely one of them.
If your website has fresh, well made content and websites which are properly coded, it can greatly increase your chances of being seen and getting clicks. SEO reporting is a fundamental tool as well, as 88 percent of internet users ages 14 and older will browse or research products online this year. 40 percent of them will follow up on social media, or ask for information before they make their purchase. SEO tools can help you to refine your content and better reach those consumers with your brand, image, or product. You can rely on SEO reporting for a number of other tasks as well, such as a better optimization toward mobile internet users, which are expected to overtake desktop users by 2014. SEO blogs provide great information and coverage, and when combined with Seo reporting they can give you a clear understanding of how and where you can strengthen your marketing to get the best results possible.