Three Out Of Every Four Web Users Refuse To Go Past The First Page Of Results, Meaning Search Engine Rankings Are Very Important


Google is known for being a quirky business. They even used Lego bricks to create storage compartments for their hard drives during the early days of the PageRank algorithm. Today, that algorithm is responsible for Google rankings, or an internet marketing metric that speaks to the success of search engine optimization at a company that trusts Seo reporting to tell them how successful their business model is. A successful business manager will be aware that between 70 percent and 80 percent of all users on the web do not pay attention to paid or sponsored results these days, preferring to only follow organic results when they run a search on the web for a new product, service or other personal interest.

There were about 70 million users shopping by mobile device including a smart phone or a tablet during 2012, with 65 percent of mobile web users purchasing services and goods through their mobile device. This is why expansion into the mobile browsing market needs to be a top priority for any company that relies on web sales. Your search engine rankings will improve when you are able to provide excellent mobile browsing experiences. As your search engine rankings climb, so will your sales. Being able to manage mobile browsing is not a task for everyone. This is why it is usually important for business managers to find a professional that will make managing web browsing via mobile devices much easier.

The cost of boosting your search engine rankings is worth any money spent; however, it is not so much of a cost as it is an investment. By putting money toward your search engine rankings today, the returns that you will see over time could be astronomical. Several upstart organizations were able to thrive early in their business cycles, meaning that they spent as little as just a few months of time where their debt outweighed their profits, based on the use of excellent web strategies. Web strategies involving search engine rankings can be complex if you are new to search engine optimization and reporting tools. This is why search engine rankings professionals should be contacted to improve your organizational position. Your organizational position refers both to how well you attract sales, as well as how you relate to your competitors and what the public perception of your business looks like as you grow your organization throughout several years of profits or losses.

The Importance of Online Marketing

Google rankings

Online marketing is becoming more and more important to running a successful business and a company’s search engine rankings are a crucial component of successful online marketing. Consumers are increasingly buying products online and to find what they are looking for they are increasingly turning to search engines such as google, yahoo, bing, etc. 92 percent of adults that use the internet report that they perform a search at least once everyday. The higher a company’s website appears in search engine ranks, such as google rankings for example, the more likely a customer is to click on the link to their website. Customer’s typically go to the first result they see that meets their criteria and are unlikely to search through pages and pages of search results. Therefore, a higher ranking in search engine results leads to more traffic on the site and subsequently translates into more sales. It also crucial that the website have a high organic ranking, as opposed to a sponsored ranking. Customers report that they are significantly more likely to visit sites that appear in the organic, or natural, rankings.

A website’s ranking in search engine results is quite complex; a variety of factors influence a website’s web search engine ranking, including web content, HTML, and coding, among others. The final rank is produces by an algorithm. The “PageRank” algorithm, named for Larry Page, the cofounder of google, ultimately determines google rankings of search results, taking in account a variety of criteria. Interestingly, blogging is an important search engine optimization tool: companies that blog have 434 percent more indexed pages, resulting in more leads.

Overall the more online marketing activities a company engages in and the greater their internet presence, the more likely they are to attract consumers. More and more people are utilizing mobile devices while out shopping to connect to the internet and obtain information about products and companies. 48 percent of mobile device users, almost half, report looking up product reviews or seeking out promotions using their device. So the bottom line? The more online marketing the better.

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May 2019
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